About Us
At WESTIL, we work with businesses across technical and industrial industries that offer products and services with high levels of technical complexity. Engineering, construction, manufacturing, sustainability services… and more. We believe technical industries require technical marketers.
And, we know what it’s like to work on the inside, which is why working with us eliminates the lengthy learning curve that many agencies and consultants needs in order to “get it.” We can hit the ground running with a thorough grasp of your challenges and goals, enabling quick and effective ROI. Whether you're launching a new product or scaling your business, WESTIL provides you the tools and expertise to help you achieve your goals.
Our Approach
Data and analysis are the cornerstones of our approach, mirroring the precision required in the industries we serve. We begin with a comprehensive marketing audit to understand where you are today and where you want to go. In complex industries, where products and services often have long sales cycles and involve multiple decision-makers, the ability to harness and analyze data effectively is critical.
With data as the baseline, we operate from a problem-solution framework to deliver marketing solutions that are not only technically accurate but also strategically effective.
Equally important is our commitment to enhancing your brand without compromising its identity.
As former in-house marketers, we have witnessed the pursuit of “new” marketing strategies that do more harm than good. Bad marketing disrupts company identities, resulting in market share loss, customer exodus, and employee dissatisfaction. Your employees and customers trust you, and maintaining your brand’s integrity and their trust is paramount to your success. Balancing innovation with consistency ensures that your brand remains relevant and compelling without compromising who you are.
At WESTIL, our goal is to amplify your business, not diminish what you’ve worked so hard to build.