Industries
We know that marketing can be challenging due to the inherent complexity and technical nature of your industry, products, and services.
Our familiarity across technical and industrial industries means we’re well versed in navigating the many other components tied to your success.
A / E / C +
Architecture
Engineering
Construction
Contractors & Project Management
MEP’s
Professional Organizations
Retrofitting
The Architecture, Engineering, and Construction (AEC) industry is characterized by complex projects and intricate processes, requiring precise and effective communication to reach and engage with stakeholders. The addition of sustainable design principles and cutting-edge technologies contribute to your successes - and innate complexity.
Manufacturing & Technology
Automotive, EV
Aerospace
Logistics
Manufacturing
Information Technology Services
Software
Your businesses drive productivity, precision, and innovation, necessitating precise and informative communication to effectively showcase their advanced products and solutions. We understand that technologies like AI and machine learning are contributing to driving your business forward, and that you’ll need to translate technical details into clear, accessible messages that resonate with both technical and non-technical audiences.
Sustainability
By innovating and adopting sustainable solutions, your industries play a crucial role in combating climate change and developing solutions to enhance climate resilience. Technical marketing is essential for developing clear and compelling communication to highlight impact and value, showcase advancements, and demonstrate commitment to sustainable practices to engage stakeholders.
Agriculture
AgTech
GreenTech
Landscape Architecture
Renewable Energy & Utilities
Urban Design & Planning
Waste Management
Compliance Complexity
We understand that there’s more to your products and services behind the scenes: compliance requirements present another layer of complexity.
Often, your projects must adhere to local, state, and federal regulations, including building codes, safety standards, and environmental laws. And we don’t have to explain to you the negative impacts of non-compliance. Paired with the continuously evolving nature of regulations, staying up-to-date with these changes requires constant diligence.
On the other side of compliance is corporate social responsibility (CSR) and Environmental, Social, and Governance (ESG). Both stakeholders and consumers increasingly value transparency about your business’ social and environmental impacts. Both require extensive planning and reporting.
At WESTIL, we can help assist with crafting targeted campaigns that educate stakeholders and customers about your commitment to sustainability, environmental impact reductions, and regulatory compliance, leveraging data and analytics to demonstrate tangible benefits and progress.
