At WESTIL, data and analysis are the cornerstones of our approach.

Our approach is grounded in data and analytics, ensuring every decision is informed by real-world insights. From SEO and content strategy to campaign performance, we leverage data at every stage to optimize outcomes and maximize ROI.

We specialize in custom marketing solutions uniquely designed for technical and industrial sectors, including engineering, manufacturing, and construction - and beyond.

Technical Marketing Solutions

At WESTIL, our purpose is to empower technical and industrial industries by delivering data-driven marketing solutions that align sales and marketing efforts, drive sustainable growth, and turn technical expertise into measurable success.

We don’t believe in one-size-fits-all. Our services are customized to meet the specific needs of your industry and business goals. Because we understand the nuances of technical products and services, it allows us to eliminate the steep learning curve most consultants and agencies face. We see ourselves as an extension of your team. We work closely with you and your team to provide the strategic support needed to drive your business forward.

Marketing Audit

We employ a "reverse engineering" marketing approach, beginning with a comprehensive marketing audit. This audit meticulously deconstructs your current marketing efforts, pinpointing areas of success, identifying necessary improvements, and uncovering opportunities for new strategies — all grounded in data.

This approach ensures that our recommendations are data-driven and aligned with your business goals, leading to more effective and targeted marketing efforts.

Click here to learn more about our approach.

Our Services

  • Customer loyalty and trust is what drives business longevity. By building a cohesive brand strategy and implementing it across various channels, our branding services aim to establish strong brand recognition, foster customer loyalty, and drive long-term business success. This involves developing unique brand attributes, such as logos, colors, and messaging, that convey your company's values and differentiation in the market.

  • Leverage advanced software to automate repetitive marketing tasks, streamline workflows, and enhance campaign efficiency. Our services include automated email marketing, lead nurturing, social media scheduling, and personalized customer interactions, enabling you to target your audience more effectively and drive higher engagement. Marketing automation also provides valuable insights to optimize marketing strategies and improve ROI.

  • Creating content tailored to different segments of the target audience. Content marketing plays a crucial role in SEO by providing valuable, educational, and high-quality content that attracts and engages target audiences.

  • Digital marketing involves leveraging online platforms and technologies to promote products or services to a targeted audience. It is rooted in driving conversions through data-driven and measurable tactics.

  • We utilize data to identify the most effective channels and tactics for generating high-quality leads. Ultimately, attracting leads who are more likely to be interested in and benefit from your products and services, leading to higher conversion rates - and higher sales.

  • We'll cover the comprehensive planning and execution of trade shows, conferences, tech days, customer events, and more. We'll handle the logistics, marketing and attendee engagement, to ensure a seamless and impactful experience.

  • We manage all aspects of the launch, from market research and audience segmentation to creating compelling content and executing multi-channel promotional campaigns. We monitor and analyze initial feedback.

Whether you need support with a targeted marketing activity or a full-scale strategy, WESTIL has you covered.

  • Our services include crafting press releases, managing media inquiries, and developing comprehensive PR campaigns to enhance brand visibility and reputation. Additionally, this involves crisis management.

  • Aligning cross-departmental goals, implementing data-driven strategies, and utilizing advanced analytics to enhance pipeline management and forecasting. By ensuring seamless coordination and communication across sales, marketing and customer services, revenue operations help maximize profitability and improve overall business performance.

  • Creating and curating targeted content, such as case studies, whitepapers, and sales decks, that empower sales teams with the resources they need to effectively engage potential customers. Aligning marketing efforts with sales goals, is critical in order to improve lead conversion rates and drive revenue growth.

  • Search Engine Optimization strategy is aimed at improving your website's visibility and ranking in search engine results pages (aka Google) to increase organic (non-paid) traffic. SEO traffic is more likely to convert into leads and sales.

  • A customized, holistic marketing plan that aligns with your business objectives. Incudes a comprehensive market analysis, competitive research, and audience segmentation to ensure targeted and effective campaigns.

  • Advanced web development and optimization services to create user-friendly, informative websites that effectively communicate your technical expertise and drive customer engagement.